Introduction

Venco Research and Breeding Farm Ltd. was established as a joint venture between Cobb-Vantress, Inc. and Venkateshwara Hatcheries Ltd. in 1980 with a specific objective to undertake the pure line research and breeding in India. Today, a full-fledged breeding program exists with technical help from Cobb Vantress, Inc.

Over the years the Vencobb broiler has performed well both as a breeder and commercial broiler. It has acquired a reputation of being the best of its kind, having achieved more than 65% of the Indian market share.

Good broiler production depends on meeting the basic requirements of birds based on a well designed management program.

This management guide is the result of the collective wisdom and experience garnered by producing the Vencobb 100 broiler in varied climatic and operating environments.

Over the years, the efforts have been made to acclimatize the Vencobb 100 breed to the varied agro-climatic and feeding conditions of the sub-continent. This has resulted in tremendous improvement in its performance in terms of body weight gain, FCR, livability and consistency of performance under difficult agro-climatic conditions.

In view of this, we are updating this Guide to help farmers to exploit the maximum genetic potential of Vencobb 100.

This guide is provides information on basic principles of broiler management, use it as a guiding light to upgrade and update your management. The data presented in this guide is based on the performance obtained by a number of producers. However, they are meant to be a guide only and in no way should they be taken as a guarantee or warranty of performance.