In the year 1980, the egg industry was hit by an unprecedented crisis due to unremunerative egg prices on the one hand and, a steep increase in feed cost and other input costs on the other. Over 40% of the farms allover India were forced to close down and the very survival of the egg industry was threatened.
Dr. B. V. Rao, with his characteristic determination, decided to change this, and revive the egg industry and place it back on the path of orderly progress. His clarion call – “my egg, my price, my life” – brought thousands of farmers from across the length and breadth of the country onto a united platform, under the umbrella of The National Egg Co-ordination Committee (NECC).
Today, NECC with a membership of more than 25,000 farmers is the largest single association of poultry farmers in the world. During the last 30 years since its inception, NECC has played a significant role for the betterment of the poultry industry in general, and the egg industry in particular. Through its various programmes like market intervention, price support operations, egg promotion campaigns, consumer education, market research, rural market development and liaison with the government on vital issues concerning the poultry industry.